If they tap the name a button shows up that users can click to land on that account’s profile. TaggingĪnother way you can redirect users is by tagging another account on your Instagram story. Choose, “URL” and copy and paste your link into the box. First, you will upload a photo to your Insta story and then you will click on an icon that looks like two linked chains. The first way you can put a link in an Instagram story is by uploading a photo. This added attention is only beneficial if you are generating more traffic to your site which is where Instagram story links come into play. This added exposure allows users to recognize your brand and familiarize themselves with your business and the products you offer. It has been discovered that Instagram stories have increased how much time users spend on the app by at least ten minutes. Putting a link in an Instagram story can boost your social media strategy like no other. Not to mention, links that redirect are fun and interesting and move people away from scrolling on the same screen on their phone for hours. Links are integral for your business as they help increase customer retention and even brand loyalty. While it might seem difficult, knowing how to add a link to an Instagram story is actually quite simple. Instagram stories allow for businesses to advertise products and showcase deals and exciting launches. Stories are more casual, and they give less pressure to post a perfect picture. How to Put a Link in an Instagram StoryĪs time progressed, Instagram created Instagram stories.
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